Beyond the Nation Brand: The Role of Image and Identity in International Relations

Simon Anholt

Chapter 17 in Brands and Branding Geographies, 2011 from Edward Elgar Publishing

Abstract: Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

Keywords: Business and Management; Development Studies; Economics and Finance; Environment; Geography; Social Policy and Sociology; Urban and Regional Studies (search for similar items in EconPapers)
Date: 2011
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