Consumer Involvement: Review, Update and Links to Decision Neuroscience

Judith Lynne Zaichkowsky

Chapter 14 in Handbook of Developments in Consumer Behaviour, 2012 from Edward Elgar Publishing

Abstract: Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
Date: 2012
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