The role of social norms in incentivising energy reduction inorganisations

Peter Bradley, Shane Fudge and Matthew Leach

Chapter 17 in Research Handbook on Employee Pro-Environmental Behaviour, 2018, pp 369-410 from Edward Elgar Publishing

Abstract: This study presents results from a smart metering intervention that provided detailed individual desk-based energy feedback to help individuals reduce energy in an organisation. Although the intervention was based on the study of individuals, this chapter explores how the technology was socialised, and how it was set to explore changes in normative influence (descriptive and injunctive norms) around specific energy services, before and after the intervention. Results from the study identify that social norms around certain energy services changed as a result of the intervention, and the level of descriptive norms was found to have a direct effect on energy efficiency of participants. Interviews were carried out during the study and provided insight on social construction and social comparison processes occurring during the intervention, as these are key to understanding the emergence and diffusion of social norms. Strong interaction between technologies/technology policy and social context was found.

Keywords: Business and Management; Environment (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/view/edcoll/9781786432827/9781786432827.00025.xml (application/pdf)
Our link check indicates that this URL is bad, the error code is: 503 Service Temporarily Unavailable

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:17432_17

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Darrel McCalla ().