Research traditions in media economics

Amy Jo Coffey

Chapter 3 in A Research Agenda for Media Economics, 2019, pp 30-43 from Edward Elgar Publishing

Abstract: Administrative, policy and applied research approaches are common to the media economics tradition. Moving forward, future media economics research endeavors should not only continue to embrace these traditions but consider blending them and collaborating with industry to meet the research challenges of today and tomorrow. Big data, along with advanced analytical techniques, including data fusion, data mining and structural estimation, offer new possibilities.

Keywords: Economics and Finance; Innovations and Technology (search for similar items in EconPapers)
Date: 2019
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