A Research Agenda for Media Economics

Edited by Alan Albarran (alan.albarran@unt.edu)

in Books from Edward Elgar Publishing

Abstract: Presenting cutting-edge thoughts on media economics, its history and development, and looking forward to its future, this timely book investigates the changing face of the field. With contributions from some of the most prominent media economics scholars in the world, this provocative and visionary Research Agenda covers theory development, consumer and audience demand, information and cultural goods, and technological dimensions.

Keywords: Economics and Finance; Innovations and Technology (search for similar items in EconPapers)
Date: 2019
ISBN: 9781788119054
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Citations: View citations in EconPapers (1)

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Chapters in this book:

Ch 1 Media economics research: a history of the field , pp 1-12

Alan Albarran

Ch 2 Advancing media economics research through theory , pp 13-29

Marianne Barrett and Chun Shao

Ch 3 Research traditions in media economics , pp 30-43

Amy Jo Coffey

Ch 4 Global digital networks and global media systems: an economic perspective , pp 44-58

Xiaoqun Zhang

Ch 5 Consumer demand and audience behavior , pp 59-76

Angel Arrese, Mercedes Medina and Alfonso Sánchez-Tabernero

Ch 6 Economics of information and cultural goods , pp 77-102

Bozena I. Mierzejewska and Castulus Kolo

Ch 7 Technological dimensions and media economics , pp 103-120

Yu-li Liu and Wen-yi Hsu

Ch 8 News media viability , pp 121-143

C. Ann Hollifield

Ch 9 Industry organization, media management and media economics , pp 144-158

Ulrike Rohn

Ch 10 Social and ethical aspects of media economics research , pp 159-172

María Elena Gutiérrez-Rentería

Ch 11 Challenges and opportunities in media economics research , pp 173-184

Alan Albarran

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