BBC3 goes digital
Ruth Towse
Chapter 30 in Teaching Cultural Economics, 2020, pp 225-228 from Edward Elgar Publishing
Abstract:
BBC3 is a television channel in the UK that targets young people. In 2015 the BBC transferred it from over-the air broadcasting to a digital channel accessed by the BBC iPlayer catch-up service. The BBC is a public sector broadcaster (psb) and its digital policy has to comply with its psb mandate; this transfer was part of a cost-cutting policy. An article by Doyle (2016) reviewing the economics of psb and the transfer to digital provides the basis for the discussion in this chapter.
Keywords: Economics and Finance; Teaching Methods (search for similar items in EconPapers)
Date: 2020
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