Ethnography

Jeanette Wassar Kirk and Emily R. Haines

Chapter 22 in Handbook on Implementation Science, 2020, pp 480-486 from Edward Elgar Publishing

Abstract: Ethnography is often described as the systematic study of people and cultures. As a method of data collection, ethnography entails examining the ordinary activities and social meanings of participants in a certain specific social situation. The researcher participates in the setting and sometimes in activities to collect data without imposing meaning on those being followed. This chapter defines ethnography and describes the fieldwork involved in ethnographic studies. Ethnography has not been widely used in implementation science but in many ways represents an untapped resource for understanding the interface between intervention components, their implementation, and the context in which they are implemented. The authors describe personal experiences of using an ethnographic approach in implementation research studies. Challenges and strengths of using ethnography in implementation science are discussed.

Keywords: Business and Management; Economics and Finance; Innovations and Technology (search for similar items in EconPapers)
Date: 2020
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