Free(mium) strategies for digital goods

Kevin J. Boudreau, Lars Bo Jeppesen and Milan Miric

Chapter 6 in Research Handbook on Digital Strategy, 2023, pp 126-141 from Edward Elgar Publishing

Abstract: Freemium strategies (offering both a free and paid version) are a commonly used approach to sell digital goods. Academic research into freemium strategies is distributed across disciplines, and each study typically focuses on a single type of freemium strategy within a specific context. This chapter provides a review of the literature on freemium strategies, highlighting the central insights across these studies. The goal of this review is to provide a resource that researchers can use to gain an overview of research into this topic. We then discuss areas where there are opportunities for further exploration, and where the anecdotes that are often used to discuss freemium strategies and the reality of the academic literature do not align. We conclude by highlighting areas for future research into this domain.

Keywords: Asian Studies; Business and Management; Innovations and Technology (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/view/edcoll/9781800378902/9781800378902.00012.xml (application/pdf)
Our link check indicates that this URL is bad, the error code is: 404 Not Found

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:20348_6

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Darrel McCalla ().