Inquiry into digital peer-to-peer platforms

Oksana Gerwe and Rosario Silva

Chapter 9 in Research Handbook on Digital Strategy, 2023, pp 177-193 from Edward Elgar Publishing

Abstract: Digital peer-to-peer (P2P) platforms are an increasingly prevalent form of exchange that are becoming more diverse as they span across different industries. For the research on digital P2P platforms to move forward, it is important to have a clear view of what we understand under this type of platform and how we can systematically conceptualize their heterogeneous universe. This conceptual paper has three objectives. First, it provides a definition of digital P2P platforms. Second, it develops a systematic classification of this type of platform based on three salient dimensions: (1) asset that underlies the transaction (physical, human, digital asset or money), (2) mode of transaction (only online or online plus offline) and 3) monetary compensation (present or absent). Third, it discusses the main strategic decisions of digital P2P platforms to attract, match and retain peer-providers and consumers.

Keywords: Asian Studies; Business and Management; Innovations and Technology (search for similar items in EconPapers)
Date: 2023
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