Technology turbulence in agricultural value chain: Evidence from India

Rohit Yadav, Azhar Jafri and Snehal Awate

Chapter 12 in Strategy in a Turbulent Era, 2024, pp 251-269 from Edward Elgar Publishing

Abstract: The study examines the disruptions to India’s established agricultural value chain due to the latest technologies and innovative business models. Using primary data from various regions in India, the chapter evaluates the inefficiencies in the traditional value chain. The exigencies of the farmers, the bureaucracy of the centralized distribution, and numerous intermediaries make the Indian agricultural value chain more relational and less modular. We show how agritech businesses are gradually solving the inefficiencies by leveraging innovative technologies. Finally, we propose an agritech marketplace model that can potentially reduce the market intermediaries and unlock higher value in the agricultural value chain.

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
Date: 2024
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