Digital corporate communication and issues management

Laura Illia and Elanor Colleoni

Chapter 10 in Handbook on Digital Corporate Communication, 2023, pp 135-151 from Edward Elgar Publishing

Abstract: We are at a turning point in the field of issues management because we are witnessing the rise of new forms of audiences, that are made up of multiple individuals who have a light form of engagement with organizations and who cannot be identified by organizations as a-priori stakeholders. Yet, a discussion on how issues management principles and processes have changed is missing. In this book chapter, drawing on studies on digital collectives, we discuss how issues can be monitored, by identifying their broadness and convergence. We claim that only this way one is able to 1) study the tipping point after which issues become impactful, 2) define typologies of prominent users, and 3) explore new methodologies that successfully combine volume and influence of actors with discourse characteristics.

Keywords: Business and Management; Sociology and Social Policy (search for similar items in EconPapers)
Date: 2023
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