Handbook on Digital Corporate Communication

Edited by Vilma Luoma-aho and Mark Badham

in Books from Edward Elgar Publishing

Abstract: This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.

Keywords: Business and Management; Sociology and Social Policy (search for similar items in EconPapers)
Date: 2023
ISBN: 9781802201956
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Chapters in this book:

Ch 1 Introduction to the Handbook on Digital Corporate Communication , pp 1-16

Mark Badham and Vilma Luoma-aho

Ch 2 Digital corporate communication and internal communication , pp 18-33

Rickard Andersson, Mats Heide and Charlotte Simonsson

Ch 3 Digital corporate communication and brand communication , pp 34-50

John M. T. Balmer

Ch 4 Digital corporate communication and media relations , pp 51-63

Daniel Vogler and Mark Badham

Ch 5 Digital corporate communication and corporate reputation , pp 64-77

Elanor Colleoni, Stefania Romenti and Grazia Murtarelli

Ch 6 Digital corporate communication and CSR communication , pp 78-90

Lina Gomez-Vasquez

Ch 7 Digital corporate communication and financial communication and investor relations , pp 91-102

V. Alexander Laskin and Christian P. Hoffmann

Ch 8 Digital corporate communication and stakeholder relationship management , pp 103-117

Linjuan Rita Men, Marc Vielledent, Cen April Yue and Alvin Zhou

Ch 9 Digital corporate communication and measurement and evaluation , pp 118-133

Sophia C. Volk and Alexander Buhmann

Ch 10 Digital corporate communication and issues management , pp 135-151

Laura Illia and Elanor Colleoni

Ch 11 Digital corporate communication and activism , pp 152-164

Maureen Taylor

Ch 12 Digital corporate communication and paracrises and AI , pp 165-178

Timothy Coombs and Sherry Holladay

Ch 13 Digital corporate communication and crisis life cycles , pp 179-192

Augustine Pang and Jerena C. K. Ng

Ch 14 Digital corporate communication and complaint management , pp 193-207

Sabine Einwiller and Wolfgang Weitzl

Ch 15 Digital corporate communication and hostile hijacking of organizational crises , pp 208-221

Sofia Johansson, Howard Nothhaft and Alicia Fjällhed

Ch 16 Digital corporate communication and brandjacking and character assassination , pp 222-236

Sergei A. Samoilenko and Quentin Langley

Ch 17 Digital corporate communication and digital transformation of communication functions and organizations , pp 238-252

Ansgar Zerfass and Jana Brockhaus

Ch 18 Digital corporate communication and social media influencers , pp 253-265

Nils S. Borchers

Ch 19 Digital corporate communication and gamification , pp 266-280

Jens Seiffert-Brockmann and Ariadne Neureiter

Ch 20 Digital corporate communication and artificial intelligence and future roles , pp 281-296

Alexander Buhmann and Anne Gregory

Ch 21 Digital corporate communication and extended intelligence , pp 297-310

Chris Galloway and Lukasz Swiatek

Ch 22 Digital corporate communication and algorithmic leadership and management , pp 311-325

Polina Feshchenko, Niilo Noponen, Vilma Luoma-aho and Tommi Auvinen

Ch 23 Digital corporate communication and visual communication , pp 326-342

Chiara Valentini and Grazia Murtarelli

Ch 24 Digital corporate communication and voice communication , pp 343-355

Alex Mari, Andreina Mandelli and René Algesheimer

Ch 25 Digital corporate communication and organizational listening , pp 357-370

Jim Macnamara

Ch 26 Digital corporate communication and the market for big data , pp 371-383

Gregor Halff and Anne Gregory

Ch 27 Digital corporate communication and public diplomacy , pp 384-399

Jérôme Chariatte and Diana Ingenhoff

Ch 28 Digital corporate communication and public sector organizations , pp 400-412

Hanna Reinikainen and Chiara Valentini

Ch 29 Digital corporate communication and co-productive citizen engagement , pp 413-425

Louis Pierre Philippe Homont, Mar'a-José Canel and Vilma Luoma-aho

Ch 30 Digital corporate communication and disinformation , pp 426-438

Mirko Olivieri, Rosa-Maria Mäkelä, Stefania Romenti and Vilma Luoma-aho

Ch 31 Conclusion: future roles of digital corporate communication , pp 440-448

Vilma Luoma-aho, Mark Badham and Alina Arti

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