Digital corporate communication and public diplomacy

Jérôme Chariatte and Diana Ingenhoff

Chapter 27 in Handbook on Digital Corporate Communication, 2023, pp 384-399 from Edward Elgar Publishing

Abstract: Companies are increasingly interacting internationally and communicating online with global stakeholders who evaluate these companies based on the image of their country of origin. It is important to understand how these country images are formed and how international communication of nation-states (i.e. public diplomacy) can become capital for corporations. This study introduces public diplomacy in the digitalised world and shows how various sub-national actors like corporations may shape the international diplomatic discourse thanks to digitalisation; it also discusses how state actors may cooperate with companies. By critically discussing previous evaluation and engagement strategies, a new listening approach is proposed. An illustrative case study from Presence Switzerland, the specialised public diplomacy unit at the Swiss Federal Department of Foreign Affairs, is presented to show how to implement impactful digital public diplomacy.

Keywords: Business and Management; Sociology and Social Policy (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/view/edcoll/9781802201963/9781802201963.00039.xml (application/pdf)
Our link check indicates that this URL is bad, the error code is: 404 Not Found

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:20979_27

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Darrel McCalla ().