Digital corporate communication and gamification

Jens Seiffert-Brockmann and Ariadne Neureiter

Chapter 19 in Handbook on Digital Corporate Communication, 2023, pp 266-280 from Edward Elgar Publishing

Abstract: Gamification is the application of game elements in non-game contexts. As a communication tool, gamification uses the human knack for game and play to convey ideas in a playful, entertaining manner. As a strategy, gamification applies procedural rhetoric to make ideas tangible in a virtual experience. Gamified communities can be an important cornerstone of the creation and maintenance of digital organization-stakeholder relationships. Other than written or visual communication, gamified platforms enable the experience of what it means to be in a stakeholder-organization -relationship and to live it virtually. Thus, gamified applications as part of gamified community platforms allow a new kind of participatory storytelling as part of a shared experience. This opens up new pathways to provide an idea of organizational identity, culture, and core values.

Keywords: Business and Management; Sociology and Social Policy (search for similar items in EconPapers)
Date: 2023
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