Digital corporate communication and financial communication and investor relations

V. Alexander Laskin and Christian P. Hoffmann

Chapter 7 in Handbook on Digital Corporate Communication, 2023, pp 91-102 from Edward Elgar Publishing

Abstract: Investor relations and financial communications are highly important functions of corporate communication responsible for building and maintaining mutually beneficial relationships primarily with sophisticated and powerful audiences. The process of digitalization has a significant impact on the process of managing these relationships by expanding participation in investment activities, raising informational demands on corporations, affecting the day-to-day work of investor relations professionals, and creating new channels of communication between corporations and the investment community. Yet, such impact may not always be direct. Large corporations promote dialogic in-person communications in their relationship management with investors and utilize digital channels to enhance such in-person communications. When in-person communications are not available, investors themselves employ more and more digital tools, such as processing data using AI programs and discussing investment decisions and sharing information about corporations in social media. As a result, digitalization demands investor relations practitioners become expert listeners and data scientists.

Keywords: Business and Management; Sociology and Social Policy (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/view/edcoll/9781802201963/9781802201963.00016.xml (application/pdf)
Our link check indicates that this URL is bad, the error code is: 503 Service Temporarily Unavailable

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:20979_7

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Darrel McCalla ().