Directing ethical consumption through the development of ethical foodscapes

Anthony Samuel, Cathy McGouran, Robert Thomas and Gareth R.T. White

Chapter 9 in Research Handbook on Ethical Consumption, 2023, pp 136-157 from Edward Elgar Publishing

Abstract: This chapter addresses the gap in current knowledge around the development of ethical foodscapes. It examines Forest Green Rovers Football Club as a novel example of an exclusively vegan gastronomic experience in a sporting setting that is traditionally associated with being a ‘food desert’. The research comprises a four-year period of study of FGR, employing participant observation, interviews and focus groups. It evidences the emergence of an ethic-dominant logic within both the organisation that created the foodscape, and the visitors who engage with it, to promote social and ecological wellbeing. Primarily this study evidences a new form of ethical hospitality experience that extends the current literature through the identification of foodscape ‘Experience 4.0’.

Keywords: Business and Management; Economics and Finance; Environment; Geography; Sociology and Social Policy; Sustainable Development Goals (search for similar items in EconPapers)
Date: 2023
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