Cultural bodies empowered to perform services: a critical perspective

Yoko Akama and Cameron Tonkinwise

Chapter 5 in The Materials of Service Design, 2023, pp 43-50 from Edward Elgar Publishing

Abstract: The materiality of service design lies in the bodies involved in service interactions, with services being experienced through bodies, maintained by bodies, and having a formable materiality. The authors describe services as sociomaterial, where the term signals the material aspects of social interactions. Bodies are central to the design of a service, with their level of fit with the service impacting the material quality of the service. The French sociologist Pierre Bourdieu argued that society involves people making evaluations of each other, and these evaluations can structure interactions and influence behavior. The chapter ends by describing how service designers must negotiate their ethics and politics. The authors suggest that the materiality of services must be taken into account in the design process, as the bodies involved in service interactions are essential to the success of the service.

Keywords: Business and Management; Economics and Finance; Geography; Innovations and Technology (search for similar items in EconPapers)
Date: 2023
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