The role of digital technologies in the development of the Shape Stretch body stretching bar: a case study in product innovation and management resources

John DiMarco

Chapter 4 in Cases on Digital Entrepreneurship, 2023, pp 35-44 from Edward Elgar Publishing

Abstract: This case presents the development of a stand-alone body stretching bar, called Shape Stretch, and the use of digital technologies by the product developer. The use of digital technologies was critical to bootstrap and develop a medical and fitness device within the span of four years. The Shape Stretch story shows how using digital technologies accelerate innovation and product management processes through web-based applications, digital design tools, and USPTO patent and trademark tools

Keywords: Business and Management; Innovations and Technology (search for similar items in EconPapers)
Date: 2023
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