Cases on Digital Entrepreneurship

Edited by Luca Iandoli and Carmine Gibaldi

in Books from Edward Elgar Publishing

Abstract: How are digital technologies changing the creation of new ventures? What are the critical skills for entrepreneurs in the digital age? How does digitalization change product design and communication with customers? How can small businesses in non-digital industries overcome the digital divide? This book helps answer these questions through real-world case studies and lessons learnt from the perspectives of real entrepreneurs in various industries, countries and types of business.

Keywords: Business and Management; Innovations and Technology (search for similar items in EconPapers)
Date: 2023
ISBN: 9781802203851
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Chapters in this book:

Ch 1 What do my customers really want? Pivoting digital technology and business models in emergency response management , pp 1-10

Cesar Bandera and Katia Passerini

Ch 2 The dark side of a student online startup , pp 11-23

Michael Dominik

Ch 3 E-BRO APS: opportunities and challenges for digital social entrepreneurs , pp 24-34

Ada Scupola

Ch 4 The role of digital technologies in the development of the Shape Stretch body stretching bar: a case study in product innovation and management resources , pp 35-44

John DiMarco

Ch 5 Agroads case: technological solutions for the agricultural sector , pp 45-57

Rubén A. Ascúa, Andrea Minetti and José A. Borello

Ch 6 Leveraging collaboration between academic research and SMEs to support digital transformation in the agri-food Italian industry: the case of Santomiele , pp 58-74

Roberto Parente, Rosangela Feola and Ricky Celenta

Ch 7 Bringing the traditional farm into the digital era: entrepreneurship with digitalization and diversification , pp 75-89

Anna Sörensson and Maria Bogren

Ch 8 Escaping the "tortoise shell paradox": digitalization and servitization in the green building construction industry - the case of Marlegno , pp 90-101

Davide Gamba, Tommaso Minola and Matteo Kalchschmidt

Ch 9 The case of Dodo Pizza: how a Russian pizza making startup transformed itself into a thriving digital company , pp 102-115

Dmitry Katalevsky

Ch 10 Digital entrepreneurship for influencer marketing: the case of Buzzoole , pp 116-129

Gianluca Elia, Alessandro Margherita, Pasquale Del Vecchio, Giustina Secundo and Marco Valerio Izzo

Ch 11 How to stay agile while growing: (re-)designing the IT landscape of a digital gazelle in the online marketing industry , pp 130-144

Nils J. Tschoppe, Jan K. Tänzler and Paul Drews

Ch 12 Lenali, the first audio social media: the Malian app empowering small-business owners , pp 145-159

Katia Richomme-Huet and Odile De Saint Julien

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Persistent link: https://EconPapers.repec.org/RePEc:elg:eebook:21110

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