Agroads case: technological solutions for the agricultural sector

Rubén A. Ascúa, Andrea Minetti and José A. Borello

Chapter 5 in Cases on Digital Entrepreneurship, 2023, pp 45-57 from Edward Elgar Publishing

Abstract: Agroads.com, a digital start-up founded in Rafaela (Argentina) in 2007, is a digital marketplace where farmers can find all kinds of agricultural-related products and services, new or used, and sellers can gain customers and increase their business. The digital transformation of agriculture is a long-term trend that the COVID pandemic accelerated. Agroads provides an interesting example of how this trend unfolded in a country such as Argentina, where agriculture and related activities are key in terms of exports, production, and employment. Agroads is a case of a small firm that shows how digital technology can become the vehicle to channel entrepreneurial spirits and actions. Agroads's vision is to create a digital market where business opportunities are more accessible to all operators. It is a virtual place where farmers find everything they need easily and quickly, along the whole supply chain. In this platform the profile of each customer is used to personalize his/her user experience. The system offers the opportunity to find new suppliers throughout Argentina. Any product or service connected to the agricultural sector may be traded conveniently: the platform offers financing options in a secure trading environment. Currently, Agroads’ main challenge is to digitize its customers as well, by encouraging farmers to use data for decision-making through the incorporation of e-commerce in their sales operations.

Keywords: Business and Management; Innovations and Technology (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/view/edcoll/9781802203868/9781802203868.00011.xml (application/pdf)
Our link check indicates that this URL is bad, the error code is: 503 Service Temporarily Unavailable

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:21110_5

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Darrel McCalla ().