Social media and strategic leadership

Christina Kyprianou

Chapter 9 in Handbook of Research on Strategic Leadership in the Fourth Industrial Revolution, 2024, pp 216-233 from Edward Elgar Publishing

Abstract: This chapter discusses both the benefits and risks of social media for strategic leaders, and develops a framework of leader social media engagement through a strategic lens. It first identifies key individual, organizational and environmental attributes influencing the goals leaders may pursue through social media. It subsequently considers the impact of these goals on five social media engagement choices, and theorizes the impact of these choices on cognitive, affective and relational strategic processes. The resulting framework aims to inspire future research at the intersection of social media and strategic leadership, as well as equip practitioners with a deeper understanding of the potential drivers and outcomes of their social media activity.

Keywords: Business and Management; Economics and Finance; Environment; Law - Academic; Politics and Public Policy Sustainable Development Goals (search for similar items in EconPapers)
Date: 2024
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