Behavior and prediction of behavior

.

Chapter 16 in Cross-Cultural Consumer Behavior, 2023, pp 259-270 from Edward Elgar Publishing

Abstract: This chapter focuses on understanding the drivers of behavior. It reviews the theory of reasoned action (TRA) and the subsequent theory of planned behavior (TBP). TRA limits the predictors of behavior to attitude towards the behavior and subjective norms. TBP adds to that theory a role for perceived behavioral control, and also external variables, e.g., sociodemographic characteristics and personality traits. Numerous studies suggest that these models are valid across cultures and across varying life domains. Interestingly, several studies show that in individualist societies, individual attitudes contribute disproportionately to behavior prediction, whereas in collectivist societies, norms and values are better predictors. Also derived from TRA is the technology acceptance model (TAM) which was developed to predict the likelihood that people will use computers. TAM seems to be better than TRA and TPB at predicting technology-savvy innovative behavior.

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/view/9781803923192.00022.xml (application/pdf)
Our link check indicates that this URL is bad, the error code is: 503 Service Temporarily Unavailable

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:21561_16

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Darrel McCalla ().