Cross-Cultural Consumer Behavior

Katja Gelbrich, Stefan W. Müller and Stanford A. Westjohn

in Books from Edward Elgar Publishing

Abstract: This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior.

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
Date: 2023
ISBN: 9781803923185
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Chapters in this book:

Ch 1 From economic man to cultural man: an introduction , pp 2-4

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Ch 2 Basics of consumer behavior , pp 5-21

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Ch 3 Models of consumer behavior , pp 22-47

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Ch 4 Universalism/relativism debate , pp 48-53

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Ch 5 Global trends in consumer behavior , pp 54-67

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Ch 6 Understanding of terms , pp 69-72

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Ch 7 Layered models , pp 73-77

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Ch 8 Theories and operationalizations , pp 78-131

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Ch 9 Problems and weaknesses of cross-cultural research , pp 132-148

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Ch 10 Perception , pp 150-168

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Ch 11 Thinking and information processing , pp 169-197

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Ch 12 Attitudes , pp 198-201

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Ch 13 Motivation , pp 202-220

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Ch 14 Emotions , pp 221-246

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Ch 15 Personality , pp 247-258

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Ch 16 Behavior and prediction of behavior , pp 259-270

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Ch 17 Information search , pp 272-299

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Ch 18 Criteria for purchase decisions , pp 300-342

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Ch 19 Attitudes , pp 343-355

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Ch 20 Price perception and willingness to pay , pp 356-368

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Ch 21 Choice of shopping locations and sales channels , pp 369-384

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Ch 22 Purchase intention and purchase decision , pp 385-398

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Ch 23 Post-purchase behavior , pp 399-429

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Ch 24 Regret: cognitions and emotions after the purchase , pp 430-432

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Persistent link: https://EconPapers.repec.org/RePEc:elg:eebook:21561

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