 Choice of shopping locations and sales channels. Chapter 21 in Cross-Cultural Consumer Behavior, 2023, pp 369-384 from Edward Elgar Publishing Abstract: The choice and nature of shopping locations and sales channels continue to evolve, especially with the advent of online shopping. This chapter reviews culturally relevant differences with respect to traditional and modern retail outlets as well as online shopping. The discussion covers the variety of offers, shopping atmosphere, store image, the presentation of goods and technological innovations for in-store retail outlets. In these environments, individualism, power distance, thinking styles and uncertainty avoidance are all found to play a role. For example, holistic thinkers consider not only the focal product, but also the display table when considering the quality of a product offer. With respect to online retailing, the chapter reviews differences in the acceptance of online retailing, trust and attitudes as well as the problem of product returns. For online retailing, collectivism, high versus low context of communication, long-term orientation and uncertainty avoidance all play a role. Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:21561_21 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Chapters from Edward Elgar Publishing |
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