Measuring social network structure

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Chapter 13 in Happimetrics, 2022, pp 145-156 from Edward Elgar Publishing

Abstract: Social Network Analysis" or SNA is the science that makes "networking" measurable. SNA tracks relations between different people through the structure of their network. SNA applies graph theory to determine the strength of interactions between individuals. This chapter introduces work done in the last twenty years analyzing email and other electronic communication archives using SNA with the Web-based Griffin analysis tool, a Griffin version is freely available. Griffin can be used to create a virtual mirror of one's own communication behavior by analyzing individual email.

Keywords: Business and Management; Economics and Finance; Innovations and Technology; General Academic Interest (search for similar items in EconPapers)
Date: 2022
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