Boris Rufus: hotspot on screen and costs on the backyard

Sílvio Luís de Vasconcellos, Clarice Zimmermann and Gérson Tontini

Chapter 11 in Cases on Born Globals, 2024, pp 146-157 from Edward Elgar Publishing

Abstract: Boris & Rufus is a Brazilian animation series produced by Bell Studio in Blumenau, aimed at children aged six to ten. This teaching case addresses the company as a born-again global firm, its rapid spread across Disney channels in Latin America and digital platforms, and the dilemma of turning the characters into licensable products worldwide. Boris & Rufus aired first in 2018. In 2023, episodes are available in 80 countries and dubbed into multiple languages. However, in 2023 the licence of its products remains restricted to the Brazilian market, bringing dilemmas to keep the business sustainable in the coming years.

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
Date: 2024
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