Cases on Born Globals

Edited by Erik S. Rasmussen

in Books from Edward Elgar Publishing

Abstract: Cases on Born Globals brings together a wealth of case studies covering a range of industries and countries on emerging firms known as ‘Born Globals’ that seek to enter international markets immediately upon creation. Bringing together 11 key cases, Erik Rasmussen highlights how these firms have been increasing in number over the last 20 years. He further explores the speed of their growth, the challenges experienced and likely future prognoses. The book also discusses whether early internationalisation could be advantageous to entrepreneurial firms by linking up to other more prominent firms and thereby creating a greater reach for the newly-created firms.

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
Date: 2024
ISBN: 9781803924403
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Chapters in this book:

Ch 1 The show's over at Cirque du Soleil , pp 1-14

Étienne Desfossés and Félix-Antoine Chavanelle

Ch 2 Born Globals or born nomads? The case of medical cannabis producers in Denmark , pp 15-23

Ulrik Nielsen

Ch 3 GASTECH, a French born-again global firm , pp 24-39

Pierre-Louis Meuric, Véronique Favre-Bonté and Charles Aymard

Ch 4 CLOUDTECH, how to grow a Born Global firm , pp 40-55

Pierre-Louis Meuric, Véronique Favre-Bonté and Charles Aymard

Ch 5 A decacorn in on-demand delivery: the case of Getir from Turkey , pp 56-73

Rifat Kamasak, Deniz Palalar Alkan, Berk Kucukaltan and Mustafa F. Özbilgin

Ch 6 From dying SME to re-born global to multinational: Vendlet , pp 74-83

Nicolaj Hannesbo Petersen

Ch 7 Reinventing the footwear industry: the role of digital technologies in the market development strategy of an Italian Born Global firm , pp 84-96

Giorgia Masili, Alessio Travasi and Fabio Musso

Ch 8 The digitalisation of internationalisation activities: is social media the next international entrepreneurial opportunity recognition tool for Born Globals? , pp 97-111

Emmanuel Kusi Appiah

Ch 9 The influence of decision-making logic on the internationalisation of Born Globals: Bolt , pp 112-129

Tairi Leis

Ch 10 Cabaïa: can an eco-branding sustainability strategy foster the internationalisation of a Born Global? , pp 130-145

Véronique Boulocher-Passet, Peter Daly and Sabine Ruaud

Ch 11 Boris Rufus: hotspot on screen and costs on the backyard , pp 146-157

Sílvio Luís de Vasconcellos, Clarice Zimmermann and Gérson Tontini

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