The digitalisation of internationalisation activities: is social media the next international entrepreneurial opportunity recognition tool for Born Globals?

Emmanuel Kusi Appiah

Chapter 8 in Cases on Born Globals, 2024, pp 97-111 from Edward Elgar Publishing

Abstract: Research articles on entrepreneurial opportunity are an emergent force in internationalisation research, and digitalisation also attracts significant attention. This chapter presents a business case integrating perspectives on entrepreneurial opportunity recognition and digitalisation in the internationalisation of a Finnish-born global company operating in the cleantech sector. The case provides a general overview of the company and its use of social media in international activities. The author poses thought-provoking questions associated with the reference materials and suggests solutions that challenge the reader to think outside the box. This case is suitable for students in universities and other institutions for higher education and a secondary audience, researchers in the field of international business and international entrepreneurship. It contributes to the call for more studies on the impact of digital technology on internationalisation in the international business field.

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
Date: 2024
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