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Promoting LOHAS experiences on a coffee farm

You- De Dai, Giun-Ting Yeh, Pi-Lien Yang and Yuan-Chiu Chen

Chapter 15 in Handbook of Experience Science, 2024, pp 203-221 from Edward Elgar Publishing

Abstract: In reference to a travel segment promoting the lifestyles of health and sustainability (LOHAS), this chapter examines the tourist experience on a coffee estate, involving serious leisure, co-production, and happiness. Using a questionnaire probing the tourists’ visiting experience on a coffee estate in Taiwan, this chapter finds that serious leisure will positively affect the willingness to co-produce. Meanwhile, co-production will positively affect the LOHAS and happiness. This chapter confirms that the higher the degree of an individual’s participation in co-production on a coffee estate, the more happiness can be generated. Lastly, regarding the benefits of customized activities, a coffee estate will provide an opportunity to learning coffee-making skills along with the technology used in the coffee-making process, leading to an intense level of serious leisure pursuit and LOHAS living.

Keywords: Business and Management; Development Studies; Economics and Finance; Environment; Geography; Innovations and Technology (search for similar items in EconPapers)
Date: 2024
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