AI-enhanced smart service innovation practices

Tiziana Russo Spena, Cristina Mele and Marialuisa Marzullo

Chapter 11 in Handbook of Services and Artificial Intelligence, 2024, pp 176-193 from Edward Elgar Publishing

Abstract: Recent research on service logic has significantly advanced our understanding of AI’s role in service innovation. AI-based technologies have the potential to connect a broader range of actors and resources by collecting real-time data, automating tasks, facilitating decision-making, and creating new opportunities for innovation. However, the specific focus on service innovation and its underlying processes remains unclear. This chapter addresses this gap by adopting a practice theory perspective and exploring how AI is utilized to advance service innovation practices. In doing so, we conceptualize two new types of service innovation practices: automating intelligence practices and augmenting intelligence practices. These practices represent promising avenues for expanding the understanding of service innovation and the potentiality of AI, enriching the scholarly discourse in service research.

Keywords: Business and Management; Economics and Finance; Geography; Innovations and Technology (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/doi/10.4337/9781035301973.00019 (application/pdf)
Our link check indicates that this URL is bad, the error code is: 503 Service Temporarily Unavailable

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:21983_11

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Darrel McCalla ().