Flipped classroom with community-based experiential learning projects in a Capstone marketing course

Donna M. Iucolano

Chapter 14 in Flipping the Classroom with Experiential and Community-Engaged Learning in Business, 2025, pp 225-239 from Edward Elgar Publishing

Abstract: This chapter reflects on a required capstone consulting course for students pursuing a B.S. degree in the School of Business at a small Catholic university in New York. The course uses the flipped classroom with experiential learning projects to address nonprofit organizations’ predominantly marketing-related challenges. Hence, it also involves community engagement. The crux of the chapter focuses on experiential learning in teams, the iterative course requirements, and the role(s) of the professor. The chapter also includes examples, assignments, and resources contributing to a valuable experience for all involved. The professor's critical preparation before the semester begins is discussed, along with what is expected of the students and clients inside and outside class. Finally, the chapter illustrates the practical benefits of the mixed-method approach and the value of student and client feedback.

Keywords: Flipped classroom; Experiential learning; Business education; Mixed methods; Community engagement (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035321612
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