 Introduction to Services in Sport Management. Chapter 1 in Services in Sport Management, 2024, pp 1-21 from Edward Elgar Publishing Abstract: The first chapter serves as a vital primer on the intricate role of services in sport management, delving into their unique attributes and implications. By defining services within the context of sport management, the chapter lays the groundwork for professionals and researchers to navigate the challenges and capitalize on the opportunities inherent in the service-oriented sports industry. The exploration of service characteristics, such as intangibility and simultaneous production and consumption, holds direct implications for sport marketers. Acknowledging the perishable nature of services in this context becomes imperative, influencing the timing and execution of marketing strategies. It is addressed to sport management professionals seeking practical strategies for service enhancement, as well as researchers aiming to contribute to the evolving discourse on sport services. Addressing these implications fosters a more profound comprehension of the intricate interplay between services and sport, offering a roadmap for effective marketing and service delivery in a dynamic landscape. Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:22923_1 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Chapters from Edward Elgar Publishing |
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