Services in Sport Management

Ekaterina Glebova

in Books from Edward Elgar Publishing

Abstract: Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing critical facets such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management through the lens of case studies and strategic insights.

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
Date: 2024
ISBN: 9781035324309
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Downloads: (external link)
https://www.elgaronline.com/view/book/9781035324316/9781035324316.xml (application/pdf)
Our link check indicates that this URL is bad, the error code is: 503 Service Temporarily Unavailable

Chapters in this book:

Ch 1 Introduction to Services in Sport Management , pp 1-21

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Ch 2 Service marketing environment for the sports industry , pp 22-44

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Ch 3 The service marketing mix and purchase process in sport management , pp 45-63

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Ch 4 Sport management research: what is research, customer centricity, customer expectations, and perceptions of services? , pp 64-95

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Ch 5 Customer relationship management in sport management , pp 96-124

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Ch 6 Service quality in sport management , pp 125-144

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Ch 7 Sport service segmentation and targeting , pp 145-163

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Ch 8 Role of employees and customers in service delivery in the sports industry , pp 164-180

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Ch 9 Distribution of services in sport management , pp 181-189

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Ch 10 Promotions, communication, and servicescapes in sport management , pp 190-210

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Ch 11 Service strategies in sport management , pp 211-224

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Persistent link: https://EconPapers.repec.org/RePEc:elg:eebook:22923

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