Service quality in sport management

.

Chapter 6 in Services in Sport Management, 2024, pp 125-144 from Edward Elgar Publishing

Abstract: This chapter delves into service quality in sport management, addressing critical issues and emphasizing the paramount importance of service quality in the sports industry. It explores various service quality models (SQM) and their application in sport marketing, including the renowned gap model of service quality, service triangle management model, service triangle marketing model, and SERVQUAL model. The chapter’s objectives are twofold: first, to identify and dissect prevalent service quality issues within the sport marketing landscape, and second, to provide a comprehensive understanding of service quality models. Readers will gain insights into the significance of maintaining high service quality standards, addressing gaps in service delivery, and fostering strong relationships with stakeholders. This chapter equips professionals and enthusiasts alike with the knowledge to enhance service quality and elevate the overall sport marketing experience.

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/doi/10.4337/9781035324316.00009 (application/pdf)
Our link check indicates that this URL is bad, the error code is: 503 Service Temporarily Unavailable

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:22923_6

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Darrel McCalla ().