Promotions, communication, and servicescapes in sport management

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Chapter 10 in Services in Sport Management, 2024, pp 190-210 from Edward Elgar Publishing

Abstract: This chapter undertakes a detailed exploration of sport management, dissecting its constituent elements of promotions, communication, and servicescapes. It is structured into two principal segments. The first segment systematically examines the development of an integrated communication program within the sport management domain, elucidating various modes of communication such as advertising, public relations, sales promotion, personal selling, word of mouth, and direct marketing. An emphasis is placed on comprehending the distinct roles and significance of each communication element. Subsequently, the focus shifts to servicescapes, scrutinizing design principles and their practical applications within the unique context of sport management. The overarching objectives encompass explicating the development of an integrated communication program, outlining guidelines for service communication, analyzing components within the service communication mix, and providing a comprehensive understanding of servicescapes.

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
Date: 2024
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