Service strategies in sport management

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Chapter 11 in Services in Sport Management, 2024, pp 211-224 from Edward Elgar Publishing

Abstract: In the chapter the focus is on navigating the competitive landscape of sport management. The chapter delves into various competitive marketing strategies within the realm of sports, exploring types and applications. Additionally, it outlines service recovery strategies, shedding light on the importance of addressing challenges effectively. The discourse extends to understanding the dynamics of demand, supply, and productivity in the context of sport management, offering insights into optimizing these factors. Lastly, the chapter equips readers with strategies for managing waiting lines, a crucial aspect of enhancing the overall customer experience. The chapter serves as an indispensable guide for professionals seeking to gain a competitive edge, academics aiming to deepen their understanding of sport marketing dynamics, and enthusiasts eager to explore effective strategies in the ever-evolving landscape of sports business.

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
Date: 2024
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