The service marketing mix and purchase process in sport management

.

Chapter 3 in Services in Sport Management, 2024, pp 45-63 from Edward Elgar Publishing

Abstract: This chapter defines, explains, and critically analyzes constructs of the services marketing mix and the purchase process within the domain of sport management. A comprehensive examination of the expanded marketing mix for services sets the stage, meticulously dissecting the multifaceted landscape encountered by consumers in diverse buying situations specific to sport management. The narrative unfolds chronologically, from the inception of need arousal to the intricate nuances characterizing post-purchase behavior and feelings. Key milestones in the purchase process, including the recognition of the need, variable levels of involvement, and pivotal stages of information search, evaluation of alternatives, decision-making, and eventual purchase action, are methodically scrutinized. The chapter adeptly accomplishes its objectives: delineating the constituents of the service marketing mix, providing insight into consumer buying scenarios in sport management, and delineating the distinctive features inherent in the purchase process within the dynamic milieu of sport management.

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/doi/10.4337/9781035324316.00006 (application/pdf)
Our link check indicates that this URL is bad, the error code is: 503 Service Temporarily Unavailable

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:22923_3

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Darrel McCalla ().