Consumption enjoyment: A temporal perspective

HaeEun Helen Chun and Deborah J. MacInnis

Chapter 21 in Handbook of Social Psychology and Consumer Behavior, 2026, pp 301-316 from Edward Elgar Publishing

Abstract: Over the past three decades, a wealth of empirical research in psychology, consumer behavior, and marketing has explored the nature of consumption enjoyment, which we define as the subjective pleasure derived from consuming a product, service, or experience. This chapter reviews consumption enjoyment through three temporal lenses: anticipated, experienced, and remembered, examining the key emotional, cognitive, social, attentional, and biasing factors that shape each and their interrelationships. While one might assume these forms of enjoyment align, research suggests they often diverge. In particular, experienced enjoyment may not always correspond with anticipated or remembered enjoyment. We explore the conditions under which they do or do not align and why. Finally, we discuss potential marketing strategies to enhance consumption enjoyment across these temporal stages and propose directions for future research.

Keywords: Consumption enjoyment; Anticipated enjoyment; Experienced enjoyment; Remembered enjoyment; Memory; Satiation (search for similar items in EconPapers)
Date: 2026
ISBN: 9781035327591
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