Impression management in the digital age

Francesca Valsesia and Jennifer K. D’Angelo

Chapter 8 in Handbook of Social Psychology and Consumer Behavior, 2026, pp 100-114 from Edward Elgar Publishing

Abstract: Impression management involves trying to influence how others perceive you. While this concept has been studied for many decades, social media, online review platforms, and other digital communication tools have made the impressions we create more visible and abundant than ever before. Digital environments offer new tools and opportunities, but also pose new challenges for shaping and managing others’ perceptions. This is true for everyday consumers sharing their lives on social media or posting reviews about their consumption experiences, for social media influencers developing a personal brand identity, and for brands interacting with consumers and managing their reputation online. In this chapter, we delve into the past decade of research to understand how everyday consumers, influencers, and brands manage impressions in the digital age.

Keywords: Impression management; Self-presentation; Influencers; Brand reputation; Social media; Online reviews (search for similar items in EconPapers)
Date: 2026
ISBN: 9781035327591
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/doi/10.4337/9781035327607.00017 (application/pdf)
Our link check indicates that this URL is bad, the error code is: 403 Forbidden

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:23084_8

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Jack Sweeney ().