Political neuromarketing

Mila Anastasova

Chapter 64 in Elgar Concise Encyclopedia of Neuroscience and Management, 2026, pp 228-231 from Edward Elgar Publishing

Abstract: Understanding voters’ behaviors has always been considered a highly complex task for which traditional research approaches may not always be effective. Hence, researchers and political parties are now relying on a new scientific method called neuromarketing, which deciphers both implicit and explicit attitudes of voters. Such research is made possible by utilizing traditional neuroscientific technology or online translated versions of these tools whose accuracy constantly rises as a result of endless technological innovations. By taking all factors into consideration, this entry attempts to capture the history, usage, ethical, and general essence of neuromarketing as a rising research methodology.

Keywords: Neuromarketing; Neuropolitics; Political neuromarketing; Politics; Voters; Unconscious (search for similar items in EconPapers)
Date: 2026
ISBN: 9781035332885
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/doi/10.4337/9781035332892.00070 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:23335_65

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Jack Sweeney ().