Rethinking media audiences and audience issues

Alan B. Albarran

Chapter 3 in Rethinking Media Economics, 2025, pp 28-39 from Edward Elgar Publishing

Abstract: In rethinking audiences, this chapter discusses four challenges that affect audience engagement and consumption of media platforms. First, media content has changed with the deployment of misinformation and fake news, complicating the ability to know what is true and factual. Second, media audiences face overwhelming volumes of information offered by digital platforms, with multiple sources vying for our attention. Third, audiences are concerned about the continuous collection and use of their personal data generated while consuming media, who can access this data, and how it is used. Fourth, audiences encounter content that raises ethical questions, forcing members to practice discernment when dealing with subjects like sensationalism, clickbait, and the portrayal of sex and violence.

Keywords: Audiences; Fake news; Digital platforms; Privacy concerns; Ethical questions; Media literacy (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035341955
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