Rethinking Media Economics

Alan B. Albarran
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Alan B. Albarran: Professor Emeritus, University of North Texas, USA

in Books from Edward Elgar Publishing

Abstract: Rethinking Media Economics emphasizes how this field of study is affected by rapid changes in the media industry due to technology, regulation, globalization, and consumer preferences. Alan B. Albarran takes the reader through major economic events from the 1950s onwards to highlight how technology in the 21st century has completely changed the relationship between media, media content and audiences through digital platforms and streaming services.

Keywords: Media Economics; Digital Transformation; Digital Media Platforms; Media/Technology Corporations; Creative Economy; Metaverse (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035341955
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