Rethinking Media Economics

Alan Albarran

in Books from Edward Elgar Publishing

Abstract: Rethinking Media Economics emphasizes how this field of study is affected by rapid changes in the media industry due to technology, regulation, globalization, and consumer preferences. Alan B. Albarran takes the reader through major economic events from the 1950s onwards to highlight how technology in the 21st century has completely changed the relationship between media, media content and audiences through digital platforms and streaming services.

Keywords: Media Economics; Digital Transformation; Digital Media Platforms; Media/Technology Corporations; Creative Economy; Metaverse (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035341955
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Chapters in this book:

Ch 1 Introduction to Rethinking Media Economics

Alan B. Albarran

Ch 2 Rethinking media: definitions, content, and platforms

Alan B. Albarran

Ch 3 Rethinking media audiences and audience issues

Alan B. Albarran

Ch 4 Rethinking business models and revenue streams

Alan B. Albarran

Ch 5 Rethinking news and the role of journalism

C. Ann Hollifield

Ch 6 Rethinking media markets, products, and transformation

Alan B. Albarran

Ch 7 Rethinking the key players in media economics

Alan B. Albarran

Ch 8 Rethinking the media economics ecosystem

Alan B. Albarran

Ch 9 Rethinking research in media economics

Alan B. Albarran

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