Rethinking research in media economics

Alan B. Albarran

Chapter 9 in Rethinking Media Economics, 2025, pp 114-126 from Edward Elgar Publishing

Abstract: This chapter synthesizes the main themes of the book Rethinking Media Economics and discusses the role of theories and research methods in this rethinking process. It emphasizes the importance of rethinking to foster innovative solutions and prevent stagnant thinking. The chapter highlights the rapid changes in the media industry due to technology, regulation, globalization, and consumer preferences, and the need for better collaboration between public and private sectors. It concludes with propositions on the state of knowledge in media economics and suggests future research directions to broaden the impact of media economics research.

Keywords: Media economics research; Theories; Research methods; Partnerships; Collaborations (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035341955
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/doi/10.4337/9781035341962.00014 (application/pdf)
Our link check indicates that this URL is bad, the error code is: 403 Forbidden

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:23712_9

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Jack Sweeney ().