Rethinking business models and revenue streams

Alan B. Albarran

Chapter 4 in Rethinking Media Economics, 2025, pp 40-53 from Edward Elgar Publishing

Abstract: This chapter delves into the evolving landscape of media business models, highlighting the shift from traditional advertising to diverse revenue streams such as subscriptions, direct consumer purchases, and hybrid models. It examines successful digital transformations by global media companies, emphasizing the importance of innovation and audience engagement. The chapter also addresses ethical considerations, including consumer privacy and corporate social responsibility. Future trends are explored, with a focus on the impact of emerging technologies like AI, blockchain, and immersive experiences on media consumption and business strategies. The discussion underscores the need for media companies to continually adapt and rethink their business models to stay competitive in a rapidly changing environment.

Keywords: Media business models; Digital transformation; Revenue streams; Innovation; Audience engagement; Ethical consideration (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035341955
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/doi/10.4337/9781035341962.00009 (application/pdf)
Our link check indicates that this URL is bad, the error code is: 403 Forbidden

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:23712_4

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Jack Sweeney ().