Rethinking the key players in media economics

Alan B. Albarran

Chapter 7 in Rethinking Media Economics, 2025, pp 85-100 from Edward Elgar Publishing

Abstract: This chapter delves into the evolving landscape of media economics by examining the key players in the industry. It contrasts traditional media giants like Disney, Comcast, and Sony with technology-driven companies such as Netflix, Google, and Amazon. The chapter highlights the significant market power and economic influence these companies have, while also discussing their vulnerabilities to technological innovation and changing consumer preferences. Through comparative analysis, the chapter explores the strengths, weaknesses, opportunities, and threats faced by both traditional and technology-based media companies. It concludes by identifying potential new entrants to the corporate sphere, emphasizing the dynamic and competitive nature of the media economics ecosystem.

Keywords: Media companies; Technology companies; Market power; Digital transformation; Competitive landscape (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035341955
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