Rethinking the media economics ecosystem

Alan B. Albarran

Chapter 8 in Rethinking Media Economics, 2025, pp 101-113 from Edward Elgar Publishing

Abstract: The chapter delves into the media economics ecosystem, focusing on the corporate sphere and its interaction with other spheres of influence. It explores the historical background of the term “ecosystem” and its application to media economics. The chapter examines the components of a business ecosystem, including producers, suppliers, consumers, and the marketplace. It also highlights the creative economy sphere, emphasizing the role of influencers and prosumers in generating revenue and fostering community engagement. Additionally, the chapter introduces the metaverse sphere, discussing its potential applications and challenges. The chapter concludes by illustrating the interconnectedness of these spheres and their impact on the media economics ecosystem.

Keywords: Ecosystem; Corporate sphere; Creative economy sphere; Influencers; Prosumers; Metaverse sphere (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035341955
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