Luxury in sport: Introduction

Ekaterina Glebova ()

Chapter 1 in Luxury in Sport, 2025, pp 1-13 from Edward Elgar Publishing

Abstract: This chapter sets the stage by offering a panoramic view of luxury and, in particular, luxury in sports. This enables readers to gain a comprehensive understanding of how luxury has become an integral part of the sporting world. As for the broader implications, this chapter explores the profound impact of luxury on diverse stakeholders. Whether analyzing the lifestyles of athletes, the heightened experiences for fans, or the lucrative partnerships for sponsors, this chapter emphasizes the relevance of understanding the symbiotic relationship between sports and opulence. Providing a roadmap for the ensuing exploration, the chapter outlines the book's objectives and the specific dimensions of luxury in sports that will be scrutinized. From economic and sociocultural aspects to the intricate relationships between athletes, events, and consumer behavior, the scope is meticulously defined to guide readers through a comprehensive journey.

Keywords: Luxury; Prestige; Sport; Masstige; Exclusivity; Sports Industry; Premium Products; Accessible Price Points; Brand Prestige; Consumer Aspirations; Limited-Edition Items; Brand Collaborations; Performance Features; Affordable Luxury; Premium Collections; Fitness Equipment; Sports Apparel (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035342785
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