Luxury in Sport

Ekaterina Glebova ()
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Ekaterina Glebova: Marketing Professor, Business Department, Higher Colleges of Technology, Dubai, UAE and Researcher, CIAMS, University Paris Saclay, Orsay, France

in Books from Edward Elgar Publishing

Abstract: This book analyses the multifaceted nexus between luxury and sport from an interdisciplinary and holistic perspective. From its historical roots to its contemporary manifestations, Ekaterina Glebova meticulously traces the evolution of opulence in sport, shedding light on its profound economic, media, sociocultural and ethical dimensions.

Keywords: Luxury; Sport; Customer Experience; Prestige; Digitalization; Personalisation (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035342785
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