Consumer behavior in luxury sports

Ekaterina Glebova ()

Chapter 7 in Luxury in Sport, 2025, pp 107-121 from Edward Elgar Publishing

Abstract: Investigating the factors influencing consumer preferences, this chapter explores the intricate relationship between consumers and the luxury aspects of sports. From merchandise to exclusive experiences, the chapter examines the psychology behind consumer choices in the realm of luxury in sports. Through a detailed analysis of current market trends, this subsection provides insights into how luxury sports impact consumer choices in related industries. From the fashion industry to hospitality and tourism, readers gain a comprehensive understanding of the broader economic implications of consumer behavior in luxury sports. The chapter will be bolstered by a number of industry examples.

Keywords: Luxury consumption; Luxury segmentation; High-profile consumers; VIP fans; Sport; Consumer choices; Buyer persona (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035342785
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