(R)Evolution of luxury in sport

Ekaterina Glebova ()

Chapter 2 in Luxury in Sport, 2025, pp 14-29 from Edward Elgar Publishing

Abstract: Unearthing the roots of luxury in sports, this chapter embarks on a journey through time, examining how early expressions of opulence have evolved into the sophisticated manifestations seen in modern sports. It explores the cultural shifts and societal influences that have shaped the perception of luxury in the sporting world. Highlighting pivotal moments in the history of luxury in sports, this chapter identifies key milestones and events that have significantly influenced the culture of luxury in sports. From the opulent games of ancient civilizations to contemporary mega-events, readers gain insights into the transformative junctures that have defined luxury in sports.

Keywords: Luxury history; Sport luxury history; Origins of luxury in sport; Luxury roots in sport; Aristocracy in sport; Prestige in sport; Ancient Olympics; Modern history; Luxury evolution (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035342785
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